Does market research really work? Can it predict how ideas will succeed?
Communication theory has evolved significantly in the last decade but advertising hasn't evolved.
Brands - and people - have become publishers. Is everything content? Or advertising?
What does the future of advertising and agencies look like? What should it look like?
I'll send you a pdf of my favorite attention hacks that weren't included in the book.
Think Reddit's AMA, but over email. You've got a burning question, I'll give you an answer.
I'll answer a question you have from/about the book OR join you for a 15 min skype with your book club to discuss a topic from the book.
I'll send you a PDF discussion guide for the book in addition to answering any question you have from/about the book (via email or Skype)
A 30-minute phone or skype call where we can discuss anything you want about attention, strategy, ideas, comics, my dreads, or anything else.
Next time I'm in your city, I'll block an evening for drinks with your team, setting up a $100 tab at the bar of your choosing.
Let's lunch together and talk about technology, attention, Disney's magic band - or whatever's been on your mind. You provide the eats next time I'm in your city, I'll provide food for thought. (Value: $8,000)
A corporate keynote for your business, clients, or employees at a time of your choosing. (Value: $15,000)
I’m the co-founder of Genius Steals, an itinerant innovation and strategy consultancy. My wife and I are partners, and we live on the road, bouncing from project to project and traveling in between.
Before that we spent 5 years in New York City, where I founded a digital agency, was Chief Digital Officer of the flagship office of the world’s largest advertising agency, Chief Innovation Officer of a holding company, and was a mostly legal alien.
I’ve won and judged numerous advertising awards, including chairing the Integrated jury for the Clios and creating the NEW category for the London International Awards, to celebrate work that moves the industry forward.
I write about media, brands, advertising, technology, culture and that for a variety of publications including Fast Company, Forbes, Financial Times, Campaign, Digiday, and many journals that have AD in their title, including my monthly column in Admap and for the Marketing Society.
I am lucky enough to be invited to speak about this stuff all over the world, which is one of the reasons we live as technomads.
I consulted on, and briefly featured in, The Greatest Movie Ever Sold, by Morgan Spurlock.
Get in touch, I like hearing from nice people. I hope you have a great day.