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PAID ATTENTION

Advertisers buy attention from media companies, but they aren’t sure anyone is paying attention…

WHAT PEOPLE ARE  SAYING

THE BOOK

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient — how do brands respond?

A CRITICAL LOOK AT MARKET RESEARCH

Does market research really work? Can it predict how ideas will succeed?

MODERN THEORIES OF COMMUNICATION

Communication theory has evolved significantly in the last decade but advertising hasn't evolved.

THE VANISHING DIFFERENCE BETWEEN CONTENT, MEDIA, AND ADVERTISING

Brands - and people - have become publishers. Is everything content? Or advertising?

FUTURE PREDICTIONS

What does the future of advertising and agencies look like? What should it look like?

BUY BOOKS  GET REWARDS

Email your receipt to paidattention@geniussteals.co to claim the perks below.

1 BOOK

I'll send you a pdf of my favorite attention hacks that weren't included in the book.

5 BOOKS

Think Reddit's AMA, but over email. You've got a burning question, I'll give you an answer.

10 BOOKS

I'll answer a question you have from/about the book OR join you for a 15 min skype with your book club to discuss a topic from the book.

25 BOOKS

I'll send you a PDF discussion guide for the book in addition to answering any question you have from/about the book (via email or Skype)

50 BOOKS

A 30-minute phone or skype call where we can discuss anything you want about attention, strategy, ideas, comics, my dreads, or anything else.

100 BOOKS

Next time I'm in your city, I'll block an evening for drinks with your team, setting up a $100 tab at the bar of your choosing.

250 BOOKS

Let's lunch together and talk about technology, attention, Disney's magic band - or whatever's been on your mind. You provide the eats next time I'm in your city, I'll provide food for thought. (Value: $8,000)

500 BOOKS

A corporate keynote for your business, clients, or employees at a time of your choosing. (Value: $15,000)

Interested in hosting or sponsoring a book launch party for Faris in the city you’re in? Send us a note and let’s make the magic happen.

THE AUTHOR

Hello I’m Faris

I’m looking for the awesome.

I’m the co-founder of Genius Steals, an itinerant innovation and strategy consultancy. My wife and I are partners, and we live on the road, bouncing from project to project and traveling in between.

Before that we spent 5 years in New York City, where I founded a digital agency, was Chief Digital Officer of the flagship office of the world’s largest advertising agency, Chief Innovation Officer of a holding company, and was a mostly legal alien.

I’ve won and judged numerous advertising awards, including chairing the Integrated jury for the Clios and creating the NEW category for the London International Awards, to celebrate work that moves the industry forward.

I write about media, brands, advertising, technology, culture and that for a variety of publications including Fast Company, Forbes, Financial Times, Campaign, Digiday, and many journals that have AD in their title, including my monthly column in Admap and for the Marketing Society.

I am lucky enough to be invited to speak about this stuff all over the world, which is one of the reasons we live as technomads.

I consulted on, and briefly featured in, The Greatest Movie Ever Sold, by Morgan Spurlock.

Get in touch, I like hearing from nice people. I hope you have a great day.

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FARIS’ TWITTER FEED

Let’s talk! #paidattention

@faris ... RT @aaronrand: Man claims world will end Saturday. My producer tried to book him for an interview tomorrow. He said he wasn't available unt…
About 18 minutes ago